In a property market where buyer confidence is the ultimate currency, the Northland Group has just made a significant deposit. The long-standing Sydney developer has officially launched its latest project, Central Quarter, in Merrylands. But this isn’t just another standard off-the-plan launch. Northland is setting a new benchmark for trust and transparency by coupling advanced construction progress with a game-changing insurance policy.
Central Quarter, located on Pitt Street, is set to deliver 194 one, two, and three-bedroom apartments by early-to-mid 2026. What makes this launch particularly noteworthy is that construction is already well underway. By delaying the market launch until the physical structure is rising, Northland is offering buyers visual proof of progress, effectively removing the “will it ever get built?” anxiety that often plagues the sector.
A First for Merrylands: 10-Year Latent Defects Insurance
The headline feature of this development, however, is the inclusion of Resilience Insurance’s 10-year Latent Defects Insurance (LDI). This is a pioneering move for the Merrylands area and a significant win for consumer protection.
Unlike the traditional strata bond system, LDI is a comprehensive structural warranty purchased by the developer that protects owners for a decade after completion. It covers significant issues related to structural elements and waterproofing—the two most common and costly nightmares for apartment owners. Crucially, the policy requires independent inspections throughout the construction process. This means potential defects are identified and rectified before the keys are handed over, rather than becoming a strata headache years down the line.
For Northland, which is acting as both the developer and the builder, this policy is a confident stamp of approval on their own workmanship. It signals a willingness to be held accountable and a commitment to delivering a quality product.
Accessible Luxury and Strategic Location
Beyond the structural assurances, Central Quarter is positioning itself as an accessible entry point into the Sydney market. Prices start from just under $600,000 for one-bedroom units, while two-bedroom apartments are priced from under $750,000. These price points are strategically set to appeal to first-home buyers, many of whom will qualify for full stamp duty exemptions under the NSW Government’s $800,000 threshold.
The apartments themselves are designed for modern living. Interiors feature laminate timber flooring, plush carpeting, and zoned air conditioning in all bedrooms and living areas. Open-plan layouts flow seamlessly onto tiled balconies, emphasizing natural light. Kitchens are fitted with high-end Smeg appliances and Villeroy & Boch tapware, while bathrooms feature fully tiled finishes and soft-close cabinetry.
Unrivaled Connectivity
John Soliman, Northland’s Head of Property, emphasized that the site’s acquisition was driven by its prime location. “Central Quarter is one of the most connected developments in Merrylands—and potentially in all of Western Sydney,” Soliman noted.
The development is situated directly adjacent to Merrylands Station, offering a 35-minute commute to the CBD. It is also next to the bus interchange and across the road from Stockland Merrylands, which houses nearly 200 retailers. This “everything at your fingertips” convenience is further enhanced by the commercial podium within the development itself. Northland has secured tenants including a 24/7 gym, a childcare center, and major fast-food operators, ensuring the precinct remains active and convenient for residents day and night.
A New Standard
With its combination of construction certainty, financial accessibility for first-home buyers, and the unparalleled protection of Latent Defects Insurance, Central Quarter is ticking boxes that many other developments leave blank. As the project moves toward its 2026 completion, it stands as a testament to how developers can restore and build trust in the high-density housing market.
Reference: This article is a summary based on the original news report: Northland launches Central Quarter, Merrylands’ first new apartment development with Resilience 10-year Latent Defects Insurance. You can read the full original article here: Apartments.com.au